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You asked, we responded! Introducing Seventh Generation Concentrates, now part of Target's Made to Matter collection of brands that make things better for you, your family and the place we all call home.

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The 'seventh generation principle' is the original precautionary principle. This practice from the Six Nations Iroquois Confederacy of making decisions with the seventh generation in mind is what fuels our mission.

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Green Your Pet's Routine

Author: Seventh Generation
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Let’s face it, pets are family. And as responsible pet parents, it only makes sense that we do everything we can to help reduce their carbon “paw” print. The next time you’re faced with choices for your pet, rely on these tips to help you make the sustainable one:

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Green Your Pet's Routine

Author: Seventh Generation
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Let’s face it, pets are family. And as responsible pet parents, it only makes sense that we do everything we can to help reduce their carbon “paw” print. The next time you’re faced with choices for your pet, rely on these tips to help you make the sustainable one:

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At this point, we all know the drill: There are potential cancer-causing ingredients in those cleaners, pesticides on that produce, and hormonal havoc in the canned goods. Common trouble spots like these are hardly news. But not all hazards on the home front get this kind of press. Some hide in the strangest places.

Here’s a handful that caught even a hardened eco-vigilante like me off guard:

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At this point, we all know the drill: There are potential cancer-causing ingredients in those cleaners, pesticides on that produce, and hormonal havoc in the canned goods. Common trouble spots like these are hardly news. But not all hazards on the home front get this kind of press. Some hide in the strangest places.
Here’s a handful that caught even a hardened eco-vigilante like me off guard:

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Meet Our Genie

Author: Seventh Generation
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Arabic culture speaks of powerful magical beings who live inside bottles. Rub the bottle and the genie appears to grant any wish. It sounds far-fetched, but it's not. At Seventh Generation, we have a very real genie who lives inside every bottle we make and makes the magic pour out. We call him Scienceman, a.k.a. Martin Wolf.

Officially, Martin is our Director of Product Sustainability & Authenticity. But we always think of him as the heart and soul of everything we do because for over two decades he's made sure our stuff is safe for planets and other living things.

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No Room at the Inn for Cleanliness

Author: the Inkslinger
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We all know the story of a certain pregnant couple turned away from a crowded inn and forced to spend an eventful night in a manger. But that may have been for the best given new evidence that hotel rooms are hotbeds of unholy contamination. Here's what to know for a safer holiday travel season.
 

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Clean Hands, Healthier World

Author: greenwrite
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I can still hear my mother asking, "Did you wash your hands before dinner?" And to this day, the habit has stuck. Turns out, her ages-old advice is more important today than ever before. December is National Handwashing Awareness Month and with colds and flu lurking around every corner, it's the perfect time to remember the importance of washing your hands.

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What’s Lurking in Your Medicine Cabinet?

Author: Seventh Generation
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Chances are you're very careful about the products you use to clean your home. You know all about VOCs and phosphates and a host of other ingredients. But when was the last time you inventoried the contents of your medicine cabinet? 
 

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