Arabic culture speaks of powerful magical beings who live inside bottles. Rub the bottle and the genie appears to grant any wish. It sounds far-fetched, but it's not. At Seventh Generation, we have a very real genie who lives inside every bottle we make and makes the magic pour out. We call him Scienceman, a.k.a. Martin Wolf.
Officially, Martin is our Director of Product Sustainability & Authenticity. But we always think of him as the heart and soul of everything we do because for over two decades he's made sure our stuff is safe for planets and other living things.
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